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Challenge is a young and dynamic, family-run brand, developing and producing handmade tyres for performance-driven cyclists in their own factory. Challenge sources the very best natural rubbers, combined with the highest quality silk, cotton, polyester and latex, to make unique high-end performance tyres, using a handmade production technique that, to this date, very few companies have mastered.

Supporting the demands of world-class athletes across multiple disciplines of cycling has enabled Challenge to lead the industry with innovation and development, creating tyres specific to the particular needs of each field, from road, to gravel, to cyclocross and more.

Handmade technology combined with the innovation requirements of modern-day cycling have created tyres which feature outstanding benefits throughout the entire line.

If you can catch him, just ask Tom Pidcock what tyres he'll be riding on his way to his next CX podium.

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