DMR - DOWN FOR LIFE

Nowadays, we all take for granted that bikes are really good. But that was not always the case. This film is about the evolution of DMR Bikes, that both helped drive the scene we love forwards and help raise the bar for products that we have today.” – OLLY WILKINS

For three decades, DMR Bikes has shaped the culture, style, and progression of mountain biking. From the early days of backyard dirt jumps to global freeride films, World Cup riders, and iconic products, this documentary dives into the story of how DMR became one of the most influential names in MTB.

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