The first Dirtyhabit product – an embroidered T-Shirt, got produced in 1995, with a batch of 20 shirts going mostly to friends and family. “I always had a big attachment to MTB’s and always rode my bikes like overgrown BMX’s. It wasn’t a pretty sight seeing a 24lb Kona XC bike with flat bars hitting up the trails, but those guys at DMR hadn’t got round to making the Trailstar yet!“ – Dan King, Owner and Founder.

Dirtyhabit Website
Dirtyhabit@upgradebikes.co.uk